Wednesday, August 21, 2013

Fruit Brute and Fruity Yummy Mummy cereals return!


Cereal lovers!

Let your cries of joy, rise to the heavens! Let the nostalgia overtake your senses! Let your love of crunchy marshmallows… and monsters – be known to all!

For it has been announced, that General Mills is going to once again release Fruit Brute and Fruity Yummy Mummy cereals this fall! This of course will be along with the other “monster” cereals that come out in September of every year – Boo Berry, Franken Berry and Count Chocula.

Making this an especially momentous occasion is the fact that this is the first time all five of these cereals will be on store shelves at the same time. Even more noteworthy – Fruit Brute has been out of stores since 1982! Fruity Yummy Mummy since 1992 after only a five year run.

I have been quite vocal about my frustration with the “whole grains” shenanigans that is forced upon us. Let’s face it, if you want your children to have a healthy breakfast filled with enough grains and fiber to keep them regular for the next month; are you really going to give them Boo Berry? I mean whole grains and marshmallows? How much better are you really making it?

To make things even more disheartening, the flavors are NOT what we have come to love; in fact, most are now rather bland and tasteless.

Not only has General Mills listened to repeated requests for these two cereals but they must have heard the complaints about the “new and certainly not improved” flavors. Ari Zainudden, marketing manager in Big G, says “We chose the current flavors of Fruity Yummy Mummy and Frute Brute to be as close as possible to the original flavors while taking into consideration consumers’ preferences. Consumers can get a taste for what these cereals were like when they were originally on shelves.”

So that does it – I am officially interested!

Oh, can it get even geekier? Yes it can, for Target will be releasing these cereals in ‘retro packaging’ (see top of page)! There will also be a standard packaging (see below) released with more modern graphics but they cannot come close to the coolness factor of the originals. Mostly because… they are not the originals!

Get that cereal bowl ready kids – this September just got (hopefully) a bit sweeter!