Cereal lovers!
Let your cries of joy, rise to
the heavens! Let the nostalgia overtake your senses! Let your love of crunchy
marshmallows… and monsters – be known to all!
For it has been announced, that
General Mills is going to once again release Fruit Brute and Fruity Yummy
Mummy cereals this fall! This of course will be along with the other “monster”
cereals that come out in September of every year – Boo Berry, Franken Berry
and Count Chocula.
Making this an especially
momentous occasion is the fact that this is the first time all five of these
cereals will be on store shelves at the same time. Even more noteworthy – Fruit
Brute has been out of stores since 1982! Fruity Yummy Mummy since 1992 after
only a five year run.
I have been quite vocal about
my frustration with the “whole grains” shenanigans that is forced upon us. Let’s
face it, if you want your children to have a healthy breakfast filled with
enough grains and fiber to keep them regular for the next month; are you really
going to give them Boo Berry? I mean whole grains and marshmallows? How much
better are you really making it?
To make things even more
disheartening, the flavors are NOT what we have come to love; in fact, most are
now rather bland and tasteless.
Not only has General Mills listened
to repeated requests for these two cereals but they must have heard the
complaints about the “new and certainly not improved” flavors. Ari Zainudden,
marketing manager in Big G, says “We chose the current flavors of Fruity Yummy
Mummy and Frute Brute to be as close as possible to the original flavors while
taking into consideration consumers’ preferences. Consumers can get a taste for
what these cereals were like when they were originally on shelves.”
So that does it – I am
officially interested!
Oh, can it get even geekier?
Yes it can, for Target will be releasing these cereals in ‘retro packaging’
(see top of page)! There will also be a standard packaging (see below) released with more
modern graphics but they cannot come close to the coolness factor of the
originals. Mostly because… they are not the originals!
Get that cereal bowl ready kids
– this September just got (hopefully) a bit sweeter!
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