Here is a piece
that I wrote a few years ago that I never published. A few things have changed
since then so I added notes to the bottom of the page. Oddly enough, my music
industry rant from 2008 is still relevant as the reissues march on!
Reissue Madness:
The music industry might be on
to something here.
Over the past
eight years, their have been almost as many albums reissued as their
have been newly issued. Consumers are deluged with reissue campaigns
designed to re-sell titles which are not only currently in print but those
which show no signs of being discontinued any time soon. Too often, these
campaigns seem like nothing more than slick marketing ploys aimed at making
fans shell out money for albums that they may have had in their collections for
years or for some of us, decades. We all know that the music industry is in the
doldrums but do we really need these reissues of classic recordings?
In most cases,
I’m all for high-quality reissues since many discs feature digitally remastered
audio which can be an improvement over the original CD masters issued in the
mid 1980’s. With the emergence of CD’s, record label scrambled to get as many
classic (i.e. those guaranteed to sell) and hot, new titles (i.e. those that
are really guaranteed to sell) into the market place on this new format.
Unfortunately, mastering a CD is different from mastering an LP (imagine that?)
and the labels, in their haste to make the CD the dominant new format, failed
to deliver on the audio quality that the compact disc was capable of. Technology
has changed many times since then and now mastering is a matter of how to make
albums ‘pop’ when listened to on computer speakers or with headphones. By
solving one problem, you introduce ten new ones!
The David Lee
Roth-era Van Halen catalogue got a sonic reupholstering in 2000 and the sound
quality easily trumped the original discs thin, wimpy sound. Another bonus to
the VH discs was the inclusion of the original album artwork in the CD
booklets. A small detail for sure but consider that the original discs looked
like they were copied at Kinko’s with the inside containing nothing more than
the album credits in plain black text over a white background! Now at least we
get an attractive booklet that matches the artwork from the original LP. One
would think a simple task like that would have been done correctly from the
start. Kind of silly that we had to wait twenty years to see the inside photos
from Women and Children First on CD!
The eyebrows
get raised when certain artists or titles get the reissue treatment every few
years or more precisely, when their existing contract gets renewed. That means
you, Mr. David Bowie. Sure, his EMI reissued catalogue probably sounds
fantastic but in this era of listening to music from a computer with $50
speakers, would I really hear the difference anyway? In exchange for EMI’s
“aural superiority”, they deemed it necessary to raise the price on the entire
catalogue and remove the included “bonus tracks” from the previous issues on
the Ryko Disc label. When all is said and done, we are left with Ziggy Stardust
being re-released no less than seven times!
Thanks to Mike
Harvey’s penultimate Ziggy site (http://www.5years.com/start.htm),
we find that we have been dealt the 1984 disc from RCA Records, the Ryko Disc
issue from 1990, a deluxe boxed set from Ryko in 1990, Ryko’s 24k Gold Au20
Audiophile edition from 1994, the 1999 EMI release, the deluxe, two-disc, 30th
Anniversary Edition by EMI and just for kicks, a surround sound SACD. Is your
head ready to explode yet? Oh, and the second disc of the 30th
Anniversary edition is mostly filled with the b-sides that were originally included
with the Ryko reissues! And you thought corporations were heartless.
Bowie, I love
you, truly I do but I can not think of another artist to beat on at the moment.
If it’s any conciliation, I wish I could write a tune that is 1/10th
as awesome as one of the weaker tracks on Station to Station. Actually,
there is not a single weak track on Station to Station, so I guess the
‘Thin White Duke’ gets the last laugh after all!
After my dark
assessment, you may be asking; “Are reissued recordings really the products of
corporate devilry?” Of course they are, but along the way there are always
positives. Every so often a classic gets reissued because it is just that: a
classic album that has stood the test of time. Sometimes a title deserves
another chance to find a new listener or to gain a new appreciation. Depeche
Mode wisely reissued their entire catalogue over the part two years with each
title being remastered as a two-disc deluxe edition while keeping the
less-expensive, standard edition (which is not remastered) in print. The Cure
did a similar thing with their catalogue but also remastered the single-disc, standard
editions. If you catch it on sale, an incredible-sounding, new edition of The
Head On The Door can be had for about $8!
U2 has long
resisted the temptation to cash in but with last year’s 20th
Anniversary Edition of The Joshua Tree, hopefully, that will change. Under
a Blood Red Sky has sounded a bit anemic for years! This is one band that
actually could pull off a major reissue campaign with some sense of dignity;
even if each release comes in three different versions! I’ll still be running
to the store on the first day of release to purchase them. Again.
But that’s the way the game works isn’t it?
**Editor’s note #1 – Under a
Blood Red Sky has since been reissued on CD along with the video on DVD. It
sounds fantastic!
Editor’s note #2 – EMI reissued Ziggy Stardust
again. For the 40th Anniversary!
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